Crypto PR & Blockchain Communications Agency

Build trust and manage your reputation in the volatile crypto market. Our Web3 PR services include crisis management, narrative building, and strategic press outreach.

In Web3, trust is everything. Our PR and communications strategies are designed to build, maintain, and protect your project’s most valuable asset: its reputation. We ensure your message is clear, consistent, and compelling.

• Proactive Reputation Building: We don’t wait for a crisis to happen. We proactively build a fortress of positive sentiment around your brand through thought leadership, positive media mentions, and community engagement.
• Rapid-Response Crisis Communications: The Web3 world moves fast, and so do we. In a crisis, we provide rapid, transparent, and strategic communications to manage FUD (Fear, Uncertainty, Doubt), control the narrative, and restore community trust.
• The Power of Transparency: We champion a communication style rooted in transparency and authenticity. This approach builds deep, resilient trust with your community and stakeholders, making your brand anti-fragile.

• Defining and Communicating Your “Why”: What makes your blockchain protocol unique in a sea of competitors? We guide you through a proven process to identify and articulate a powerful UVP that clearly communicates your value to users, developers, and investors.
• Compelling Messaging for Tokens & DeFi: We build messaging frameworks for new tokens and DeFi projects that go beyond technical specs, focusing on the problems you solve and the value you create for the end-user.
• Mastering the Language of Web3: We understand the nuances of Web3 terminology. We craft messages that are technically accurate for an expert audience yet simple and aspirational enough to attract newcomers.

• Strategic Press Release Timing: A press release is not just an announcement; it’s a strategic tool. We craft and schedule releases around key milestones (TGEs, mainnets, partnerships) to generate maximum buzz and market impact.
• High-Impact Media Distribution: Our strong relationships with top-tier crypto and mainstream media outlets ensure your news reaches the right journalists, influencers, and publications that your target audience reads.
• Creating Healthy FOMO: Through a coordinated PR and media blitz, we generate genuine excitement and a healthy “Fear Of Missing Out,” driving attention, attracting strategic investors, and ensuring a successful launch.

In a crowded market, a great product isn’t enough. You must become an authoritative voice—a credible source of information that the community and competitors look to. We help you transform from being just another project into a thought leader, building long-term credibility that transcends market cycles.

Developing High-Impact, In-Depth Content: We collaborate with your team to produce unique, high-value content that no one else can. This includes data-driven market research reports, in-depth whitepapers, and thought leadership op-eds placed in top-tier publications. This content not only attracts media attention but also builds a solid foundation of E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) for your brand in the eyes of Google and the community.

Showcasing Your In-House Experts: Your founders and technical experts are your most valuable PR assets. We identify strategic speaking opportunities at conferences, online and offline events, podcasts, and key AMA (Ask Me Anything) sessions. This strategy humanizes your brand, creates a personal connection with your audience, and establishes undeniable expert positioning.

Leveraging Proprietary Data to Lead the Narrative: Do you have unique on-chain data? Or deep insights from your ecosystem? We help you turn this raw data into compelling stories and valuable reports. Journalists are always hungry for fresh angles and data-backed insights. By providing this, you not only gain coverage but also become a key player in shaping industry conversations.

Media outreach is not a “spray and pray” tactic of mass emailing. It’s the art of building strategic, two-way, and sustainable relationships with the journalists, editors, and true influencers in the crypto industry. Our approach focuses on creating mutual value, ensuring your project receives fair, accurate, and impactful coverage.

Building a Professional Media Kit: We create a comprehensive and professional media kit that acts as your project’s official introduction to the press. It includes a project overview, founder bios, high-resolution imagery and logos, past press releases, and an FAQ. A polished media kit signals professionalism, saves journalists valuable time, and significantly increases your chances of being featured.

The Art of Strategic & Personalized Pitching: We never send generic messages. Every pitch is meticulously researched and personalized for each journalist, based on their previous work and areas of interest. We focus on telling a compelling story, offering an exclusive angle, or providing novel data to make your narrative stand out and prove its newsworthiness.

Managing Embargoes and Exclusives: For major announcements like funding rounds, significant product launches, or strategic partnerships, timing is everything. We employ professional tactics like news embargoes (providing information to multiple outlets with a strict publishing time) and exclusives (offering the story to a single, high-impact publication) to maximize impact and generate an explosive wave of media coverage.